Jackie De La Viña-Mendez, a member of Falcon Bank’s Retail Banking and Strategic Planning Division, joined Falcon in 2002 in the New Accounts Department. She transferred to the Marketing Department as a Marketing Assistant in December 2003. Jackie was promoted to Marketing and Business Development Specialist and then to Vice President. She has a Master’s in Management and is responsible for implementing and monitoring Falcon Bank’s Strategic Plan and objectives. She also oversees the Marketing, Call Center, Training and Bank Communication areas of the bank.